Andanz

Branding • Graphic Design

Celebrating dance in all shapes and sizes

Year

2017

SPECIFICATIONS

Scope: Art direction, Branding, Typography, Motion Graphics
Brief: Branding Package
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ABOUT

Andanz was a branding project for a contemporary dance concert. We chose a modern look and feel instead of taking a traditional approach, by introducing pastel colors, geometric shapes and highly-contrasted imagery.

A modern take on dance

A variety of dancers are gathered into simple geometric shapes to create the brand’s logo. Andanz’s modern brand is inspired by dance’s many facets.

A multitude of bright neon colors and a composition geared toward celebrating the liberating influence of dance bring the project to life.

Geometric shapes extend the brand throughout numerous touch points, including posters, media passes, and tickets.

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