Stanza

Art Direction • Branding • Motion Graphics • UI/UX
Generative Art + Machine learning = New Art
Year
2020
SPECIFICATIONS

Scope: Art direction, Branding, Typography, Motion Graphics
Brief: School project
Awards: 4 x Bronze for Crowbar Awards 2020
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ABOUT

Stanza was an experimental project for my final year at Lasalle. The idea was to imagine a system that could generate typographic-based album artwork based on specific emotion-related keywords. The project was originally under a brief from the D&AD New Blood, aimed to design a music vinyl cover with typography. I decided to take the project further. Instead of coming up with just one cover, Stanza envisions generating unique music vinyl with endless possibilities.

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Powered by search data and machine learning, Stanza generates an unique artwork every time a user performs a search
An explainer video made from scratch to give a glimpse into how Stanza works
Visual research and exploration of a suitable identity for the elusive concept
A detailed deck outlining the generation process and the relevant technologies required was created.
The futuristic brand of Stanza was applied throughout the mock- ups of the interface.
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BY ZACHARY ZHAO ZHIKUAN